I’m a blogger as well in my spare time (aren’t we all), and I get all manner of press releases in my inbox. Do you know what I do with 95% of them? Press delete.Continue reading
Author: Jisy Ovelil
Choosing the tone of voice to suit your restaurant
Horses for courses, the saying goes, but let’s try and keep the nags off the menu. Today we’re talking about the best way to express your restaurant’s personality on your menu. Fonts, colours, textures and printingContinue reading
What is proofreading, and why should I pay for it?
We’ve all got spellcheck now, right? So why would we need a proofreader? Let’s have a look…. Ambiguity – sometimes a word or a phrase has two or more meanings. Found this one on InstagramContinue reading
How much should you pay for content and copywriting?
How long is a piece of string? The price for a piece of content depends on size, timing, subject, tone, language and quality. Size is easy – the more you need, the cheaper it will be.Continue reading
Our font of knowledge starts here…
There is a plethora of search results on the internet that will tell you the best font to use right now. They are all wrong. Well at least, partially wrong for you. Font is like color, layout,Continue reading
Dining on adjectives
It seems adjectives are losing flavour. Our customers are asking us to steer away from flowery language and bring their menus into line with current trends. It’s death to artisanal, bespoke, mouthwatering, homemade, deconstructed andContinue reading
Menu designs we love
Ragu Cafe Food photography can make a menu look like a directory for mass-produced goods, but if your food is beautiful, you might want to show your customers. Ragu in Russia got their photography spot on,Continue reading